Friday Nuggets: The Digital Marketer’s Weekly Roundup
“The first and final thing you have to do in this world is to last in it, and not be smashed by it.” -Ernest Hemingway Happy Friday ya’ll. DIGIDAY has an interesting piece on adding rich media to...
View ArticleKey Differences Between Mobile & Traditional Display Advertising
Mobile display is in many ways similar to traditional PC-based internet advertising. Advertisers can leverage traditional display best practices to help build a successful mobile display campaign....
View ArticlePPC and Dating- 5 Steps to Success
Having a beer one night with my colleagues in the Tilted Kilt across the road, we started talking about picking people up in a bar and how it is so much like PPC: calls to action, landing pages (does...
View ArticleVista PEAK Students Visit Location3
[slideshow id=13 w=500 h=350 ] On October 18, Location3 hosted thirty students from a local high school, Vista PEAK Preparatory, to participate in an educational seminar on digital marketing. The...
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The Future of Multi-Channel Attribution
We talk a lot around Location3 about the path to purchase. It’s essentially a more people-focused look at multi-channel attribution. All of our complex data modeling, customer personas and tracking...
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Google Shopping Timeline and Next Steps
By now some merchants might have seen a drop in free traffic to product landing pages, due to the new Google Shopping roll out. If you have not taken advantage of the incentives by Google please be...
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CEO Andrew Beckman Interviews with Argyle Journal
CEO Andrew Beckman took some time this week to sit down with Argyle Journal to discuss the big advances and growth areas in digital marketing. Argyle’s Scott Robbin and Andrew had an in-depth talk...
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Location3 Team Named Google Tag Manager Specialists
Google publicly announced Google Tag Manager, their newest product today at eMetrics in Boston. As Google Analytics Certified Partners, Location3 Media was fortunate enough to get a sneak peek at this...
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Infographic: How PPC Advertising Boosts Sales
In the course of speaking with new partners we spend a lot of time explaining how pay per click advertising actually works. CEO Andrew Beckman asked us to explain this process visually, using the same...
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The Big Wins of 2012
Who said the marketing world slows down around the holidays? We’ve been hustling all week to get in last-minute projects, have kick off meetings with new clients and pre-load content for the upcoming...
View ArticleMonthly Industry Roundup: January 2013
LOCATION3 MEDIA NEWS; If you happen to be at the IFA Convention in Las Vegas (Feb 17-20 at the MGM Grand) this year, please stop by Booth #310 and say hello. We always welcome thought-provoking...
View ArticleLocation3 Media Reports Rapid Growth in 2012
As the final numbers for 2012 are released, the team members at Location3 are proud to share our growth over the last year. Between 1999 and 2012 Location3 Media went from a small start up with a...
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IFA 2013 Takeaways
It’s been exactly one week since our flight left IFA 2013 in Las Vegas and touched down in a very, very snowy Denver. Since then, I’ve had a chance to reflect on my experiences and interactions at...
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How to use Enhanced Campaigns: Bid Adjustments
Welcome to the second post in our series on using Google’s new Enhanced Campaigns. Our first post covered the basics of the new platform and provided some insight into what this important development...
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CEO Andrew Beckman Presents at SES New York
SES New York took place the last week of March and once again brought together a diverse group of marketers and advertisers. Location3 Media’s CEO Andrew Beckman (@andrew_beckman) presented a session...
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Digital Trends in the Automotive Industry
Photo Credit: Automobile Magazine You’re looking to purchase a new automobile. You have no allegiance to brand, style or model. You lean on your closest sphere of personal influence for advice;...
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